joanna pruchnicka

Scale of the problem

50% of Americans think it is easier to do their taxes than to figure out how to eat healthfully

[The IFIC Foundation’s 2012 Food & Health Survey]

Consequences

Medical costs linked to obesity were estimated to be $147 billion in 2008. 

 [Annual Medical Spending Attributable To Obesity by Eric A. Finkelstein & others]

Observations and interviews

Importance of food and its source, as well as emotional and cultural value of preparing home-cooked meals.

Probing

Discovering that people are disconnected from the knowledge about food, farming and needs of their own body.

Nutritionist

Influence of taste, habits, family or group, culture.

Cost and availability of fresh ingredients and cooking skills.

Pregnant woman

Overwhelming amount of information.

Told what not to eat instead of what to eat.

Delayed feedback

Our bodies give us instant feedback about a lot of things like temperature.  But with food it is sometimes hard to link our habits with long-term consequences.

Translating nutrition into actions

Knowing that a banana contains 422 mg of potassium is not very helpful for the user. But the information that your low potassium might be the cause of the lack of energy and it can be fixed by adding some bananas to your diet sounds much better.

Providing feedback

With our concept we were aiming to present how user's daily decisions influence his or her future health and well-being.

Understanding context

During the workshop each participant was assigned a persona and had a chance to explore daily life of this person and empathize with her or his needs, concerns and expectations. 

Exploring ecosystem

As a persona participants were exploring flexible lo-fi system designed for this workshop. We tried to capture future pain points, gather feedback and understand how we can cater for different needs.

Website

Nutri Patch

Layer of second skin reading values of user's blood. With tactile feedback of changing texture provides overview on how your body is doing.

Mobile App

Non-intrusive companion providing set of tools boosting user's motivation and helping make personalized dietary decisions.

Nutri Printer

For people who need some extra support we designed 3D printer providing personalized Nutri Drops that help users fight vitamin or mineral deficiencies they might experience.

Nutri Drops

Nutri drops contain what you exactly need. Thanks to precise measurements based on readings of the blood value user can avoid deficiencies or overdose.

Non-intrusive

Many of today’s systems revolve around users actively providing info into the system. Nume works in the background of our everyday lives.

Learning from the user

Most systems are limited to showing statistics. Nume presents actions instead and provides user with tools that make transition into healthy diet as easy as possible.